easyJet is a lowcost airline based at London Luton Airport. It is one of the largest low-fare airlines in Europe, operating domestic and international scheduled services on more than 300 routes between 100 key European cities.
Beginning as a modest lowcost operation with a couple of elderly leased Boeings 737 between Luton and Glasgow, it is now one of the biggest airlines in Europe. It has brought not only Spain, Portugal, and the Highlands of Scotland within reach of every traveller's pocket, but has also recently opened up the new member countries of the EU to tourism and cheap business travel with regular flights to Slovenia, Estonia, and Hungary.
Internet bookings easyJet tickets were priced cheaper than booking over the phone, to reflect the reduced call centre costs and the planes were repainted with the web address. Within a year over 50% of bookings were made using the web site, by April 2004 the figure had jumped to 98%. Now, flights can only be booked over the Internet except during the 2 weeks immediately before the flight when telephone booking is also available.
The EasyJet Plus card is a kind of loyalty program that works in conjunction with the Speedy Boarding scheme. Passengers who wanted priority boarding would pay between GBR 2.50 and GBR 7 per flight ($5-$14), or up to GBR 9 ($18) a flight if they also wanted a dedicated check-in counter. With EasyJet Plus, you pay GBR 100 ($200) per year (GBR 125 in the first year) to get Speedy Boarding at no cost. Well, no cost apart from the astronomical charge per year.
You need to fly once every two weeks just to break even.
Easyjet don't often release discount codes for general use but they do sometimes surface via promotional campaigns in newspapers and magazines or with marketing partners. Customers are often given personalised codes as compensation for cancelled flights.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment